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The Best Infographic Examples for Effective Visual Storytelling

A seminal visual system created for the 1972 Munich Olympic Games, this work introduced a modern, modular pictogram language to represent each sport clearly and internationally. These posters combined color-coded design, symbol sets, and data overlays in an elegant, minimal style that influenced generations of information designers. It’s a story, crafted to guide the eye and deliver a clear message.

And uses simple effective infographic examples language, icons, and bullet points to further explain each step. Here are five examples of infographics that tell readers and viewers how to get something done. Sustainability infographics use visuals to make data like carbon footprints, energy consumption and recycling rates digestible and impactful. They often use nature-inspired colors like green and blue to highlight these environmental issues. Nonprofits use infographics to spark action, whether raising awareness or driving donations.

Key design elements of an infographic

Futurism’s vivid infographic describes 40 of the universe’s strangest planets, including Earth and Mars, with information from NASA and a series of colorful images. This infographic from YourLocalSecurity uses bright images to illustrate insomnia’s effect on the brain. Diagrams further detail how lack of sleep impacts various life functions and what you can do to help establish natural circadian rhythms.

Consulting and freelancer infographics

Section headers are smaller and simpler, but still stand out while the body text is the smallest and easy to read. Starting with an outline in this format will ensure the rest of the design process goes smoothly. Stick to a limited colour palette that complements your brand or the message you’re trying to convey. Too many contrasting colours can overwhelm the viewer, so use colour sparingly to emphasise what’s most important.

Category #1: Best Infographic Examples on Startups

A simple format like this is perfect if you only have a handful of points or dates you want to visualize. Sometimes it helps to keep things simple, especially with infographics. Just check out how powerful some of these creative infographics are! Below I have collected over 75 of my favorite infographic templates just for you. It is also recommended to design infographics vertically because of the natural flow of an internet user, which is from top to bottom, while browsing.

effective infographic examples

“Atlantic Trade Winds Map” (circa 17th–18th century) by Edmond Halley

Not only does this approach inform the reader about the upcoming trends, it shows them how each of those can be used in real-time. Thankfully the colors make it easy to move from one cluster to the next. Because the information is color-coded, the design is easy to navigate. The blueprint design of this infographic makes you feel like some sort of detective. Plus the intricacies of this infographic are amazing, it goes into such detail and has so many connections within each area.

  • In fact, you don’t even have to have an actual timeline in your infographic, as you can see above.
  • Check out our guides on designing effective charts and choosing the best charts for your infographic.
  • Each talk is visually described with simple icons and text fields of varying colors.

Bold illustrations evoke mid-century modern advertisements, while the orange autumnal color scheme fits right in. This clever infographic arranges color-coded countries in the shape of a foot to represent carbon footprints. This helps viewers compare and understand the information at a glance. This simple flowchart uses a complementary color scheme of navy blue and orange.

The Consolidated Foodservice team illustrated the hidden dangers of habits like skipping breakfast or nighttime munching – and how to break them – with this attractive infographic. Each of the 1o points is illustrated with a drawing in flat-design style and well-chosen color schemes. Precision Nutrition presents a series of fitness tips in a colorful and informative infographic. An anatomical drawing illustrates the various parts of the body aided by the 10-minute routine, and each exercise is illustrated for readers to understand. Reusethisbag.com designed a beautifully-illustrated infographic that addressed the debate. The informative image is divided vertically to compare both sides to various arguments on the subject.

effective infographic examples

Remote working rules infographic template

Designs that automatically adjust their size and dimensions according to the device they’re being viewed on are called responsive designs. So, go to the Link Building Tool (you can also use it with a free account), create a project, enter your keywords, and select competitors. The design is simple and clean, with a clear call-to-action button for the quiz.

  • Process infographics break down complicated workflows into a step-by-step guide.
  • For example, clicking “Deliver” under the “Publish” step opens up a host of sharing and distribution ideas.
  • The best part of these types of infographic ideas is that you already have created most of the content!
  • A Voronoi-style circle visualization that sizes each country’s area according to its nominal GDP, grouped by continent and annotated with flags and figures.
  • Hopefully, you found some inspiration from the 45+ infographic ideas that we rounded up!

Each question and answer are evenly spaced, and the plant choices are highlighted in dark green circles. This resume infographic example takes a different approach, showcasing the creator’s illustration skills with a self-portrait. A creative arrangement of other elements—including a map, timeline, horizontal dot chart, and sliders—communicates important info to the reader. This simple infographic depicts the six steps black tea goes through before reaching a consumer, from harvesting to grading. Arrows guide the reader through the process while images support the text. This creative timeline was created to help the designer set some personal and professional goals.

INFOGRAPHIC TIPS  Create Compelling Headlines

Then, add in text or icons to illustrate the pros and cons of each. Create accurate comparative charts, or use your tools to highlight the best options for your readers. As you start working on your infographic, think first about the intention behind it. Are you creating an infographic to hang in your office or business space?

For more infographic font tips and best practices, check out our guide all about choosing infographic fonts. The process of creating an outline will help you organize your thoughts and ensure that your content will work in an infographic. It’s unlikely that readers will even remember the items on the list. According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data”. Over the past year or so, it has been one of the most popular and shared infographics on our Pinterest page because of those factors. The familiarity of the icons makes the infographic more engaging as well.

A Sankey diagram visualizing Google’s Q revenue streams, expenses, and profits. It traces money flow from services like Search, YouTube, and Cloud through to cost of revenue, operating expenses, and net profit. A Voronoi-style circle visualization that sizes each country’s area according to its nominal GDP, grouped by continent and annotated with flags and figures.

This list will give you all the inspiration you need to create a beautiful infographic. When designing an infographic, it’s also crucial to incorporate white space into your design as a means of drawing the audience’s attention to key points. This technique can be used in the creation of your infographic’s overall layout, which should present information in a hierarchical and easy-to-follow manner. Specifically, an infographic refers to a multimedia graphic used to present data and information. Infographics may include graphs, charts, quotes, and illustrations. They’re useful, clear, effective, and display comprehensive data sets that are now easily interpreted by the audience.

Make sure they follow all of your instructions with a robust checklist infographic like this. This will definitely save your staff a lot of time and frustration. The muted colors of this infographic example fit the topic of emotional self-care very well. Usually, muted colors are used to evoke a genuine or natural feeling. If they were to use bold or bright colors, the infographic would have felt off.